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    By Kathleen MadiganBoosting foreign demand, particularly in emerging markets beats headphones Same time TomTom an, has been a cornerstone of the White House’s job-creation platform. But when setting trade policy, the U.S. should be thinking about consulting as much as commodities, and architecture as much as autos.
    The U.S. has enjoyed a trade surplus in services since the 1960s. Service exports did not falter as much as merchandise shipments did during the recession, creating a cushion during the downturn. In September, the surplus slipped slightly, to $15.79 billion beats headphones ADP Report Indicates Weak Job Gro, from its record high of $16.01 billion in August.
    J. Bradford Jensen argues in his book “Global Trade in Services” that the U.S. should recognize its competitive advantage in services and exploit it.
    Focusing on services, especially business ones, is a way to bring down the massive trade deficit and provide more jobs in the U.S., he says, and a lower trade deficit would decrease the nation’s need for foreign financing.
    Jensen, a professor at Georgetown University, had to be creative in parsing the service trade, in part because the government doesn’t collect detailed information. Monthly numbers are available for exports of hard goods such as floor tiles, newsprint and jewelry, but not for legal, consulting or financial services. Using employment and other data, Jensen identified the service industries and professions that can make inroads into global markets.
    Of particular interest here are businesses that don’t need face-to-face contact, such as management consulting, engineering, law, and scientific research. Private business services are included in the “other private services” section of the monthly trade data, which accounts for half of the total U.S. surplus in services.
    Jensen found jobs in these industries tend to pay more than positions in manufacturing and construction, which isn’t surprising since most require college educations and even advanced degrees.
    “Precisely because they require a high degree of skill, they are jobs that the U.S. is likely to retain–and that can support exports,” Jensen argues in his book. The skill requirements also mean fewer of these high-wage jobs are likely to be lost to emerging markets.
    “The U.S. should be pushing aggressively for services-trade liberalization,” says Jensen. Although adding services into trade pacts can be more complicated, Jensen says Washington needs to advocate for services, such as pushing emerging nations to open up their public-procurement process.
    It is quite easy to view an SUV shipped to China as an export, but more difficult to think that designing a water system for Beijing is an export as well.
    Policy makers, however, need to start thinking that way.